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ONWARDS & UPWARDS The End Of An Era After two fantastic years of being in Oliver Lane Melbourne the day has come where we are going to re-locate to grander pastures. Although the current boutique is an amazing space with many charms and idiosyncrasies that customers love, the ongoing battle with an eight story office building being constructed on, in and around our doorway has gotten the better of us. It has been a challenging time trying to deal with all the lane closures, jackhammers, trucks and workers with a complete lack of compassion and respect. Throughout time it has been said, “If you can’t beat them join them” or “Don’t fight forces, use them." We have decided that if you can’t beat them or use them then it's best to leave them. We are opening up a new store with a launch at the beginning of September 2008. This opening will bring the entire Spring Summer 08/09 Collection “The Outsider” to realization and the new location is sure to be amazing. Thank you to anyone and everyone who has supported us in our current location, who have braved the cobblestones of construction in the last ten months and to those who just drop by to say hello. The new premise is going to inspire you more so and we are really looking forward to setting up what is sure to be a great destination for not only Melbourne but also men the world over. Be sure to check the website for updates on the opening, or keep an eye on your email for the next Post Post that will come from a new home soon. Thanks again and we will be in touch.
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